Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies.
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Metrics to determine the success of a content marketing are often tied to the original goals of the campaign. For example, for each of these goals, a content marketer may measure.
Continue ReadingThe Trump Doctrine and Public Opinion at One Year
Donald Trump’s America First rhetoric during the 2016 presidential campaign marked a sharp departure from the fundamental tenets of liberal internationalism that have guided U.S. …
Continue ReadingAmerica’s Foreign Policy Attention Deficit
We Washingtonians rightly get criticized for being hyper focused on politics. While D.C. natives gossip about the ups and downs of the powerful elite, most …
Continue ReadingHow to Protect Customer Data- and Your Company
Early societies relied on a gift economy based on favours. Later, as commerce developed less permanent human relations were formed, depending more on transitory needs.
Continue ReadingCounterinsurgency Math Revisited
When does 32,200 – 60,000 = 109,000? That seemingly inaccurate equation represents the estimated number of Islamist-inspired terrorists when the war on terror began, how …
Continue ReadingTrump’s New National Security Strategy
National security strategies are strange beasts. Their glittering generalities and kitchen sink approach to detailing threats, interests, and priorities can make it difficult to know …
Continue ReadingTrump’s Quagmire Strategy
As North Korea’s nuclear weapons continue to dominate the headlines, President Trump has quietly sunk the United States ever more deeply into a series of …
Continue ReadingTrump and Iran: Deal or No Deal?
We talk with Colin Kahl, Vice President Biden’s former national security adviser, on the latest episode of Power Problems. Listen here: “Trump and Iran: Deal …
Continue ReadingTime to Step Back from the War on Terror
President Donald Trump has expanded every aspect of the war on terror he inherited from his two predecessors. In his first nine months Trump has …
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